active ants.
What was the challenge?
Active Ants sought to introduce themselves to the UK market as a leading e-fulfilment provider. The challenge was to create a brand awareness campaign that communicated their unique offering of automated logistics solutions, highlighting how their cutting-edge technology and “robots” simplify order fulfilment.
The campaign needed to resonate with businesses while emphasising the core message of “Permission to Live,” illustrating how automation can give people more time to focus on what truly matters.
What did we do about it?
We developed a long-running brand awareness campaign centered around the concept of “Permission to live.” The campaign leveraged the striking Active Ants Orange as the primary visual element to ensure high visibility and brand recognition. Short, thought-provoking lines of copy paired with the Active Ants logo were designed to capture the imagination of passersby, sparking curiosity about the brand’s innovative approach to logistics.
The campaign ran across various electronic billboards of all sizes throughout the UK, strategically placed to maximise exposure. By keeping the messaging simple yet impactful, we created a memorable presence for Active Ants, positioning them as a fresh, innovative player in the UK e-fulfilment market.
Creative
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Digital Campaign
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Copyrighting
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Creative • Digital Campaign • Copyrighting •
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