blue badgers.

What was the challenge?

Blue Badgers needed to create a distinctive and welcoming identity that would resonate with people with disabilities and their care support network. They also required a digital platform that was accessible, inclusive, and visually engaging.

Beyond just a website, Blue Badgers needed to elevate their presence through social media, build trust through strong brand visuals, and design a tangible membership card that members could proudly carry. All of this needed to align with their mission to provide valuable discounts and services for a diverse audience.

Text graphic with the words 'Blue Badgers' in large blue 3D style font, with a small cartoon badger face replacing the letter 'B' in 'Blue', set against a light beige background.
Collection of colorful, stylized icons including the sun, burger, tram, cloud, cup with splash, flower, globe, exclamation mark, headphones, heart, house, key, mirror, smiley face, pizza slice, stopwatch, trees, rainbow, coffee cup, and lightning bolts.
A cartoonish dog character with a black-and-white face, wearing a blue sweater, holding a paw up, and standing with a humorous expression.
A cartoon dog character wearing a light blue sweater and patterned pants, with black and white fur and a curious expression.
A blue T-shirt with the phrase 'BLUE Badgers' printed in large white letters.
Cartoon polar bear character wearing a blue turtleneck sweater and pants with white fur-like patterns.

What did we do about it?

To address these goals, we crafted a new brand identity for Blue Badgers that included bespoke illustrations designed to add a personal, friendly touch to the website and marketing materials. These illustrations were carefully created to reflect inclusivity and accessibility, appealing to the brand's diverse audience.

We also developed a social media campaign to boost visibility and engagement, ensuring the brand’s message reached potential members and partners. Additionally, we designed a sleek, easily recognisable membership card, providing members with a tangible representation of their benefits. This cohesive approach across brand identity, digital strategy, and social media helped elevate Blue Badgers' profile while staying true to their mission of making life more enjoyable and affordable for members.

Branding

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Strategy

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3D & VFX

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Website

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Social Media

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Branding • Strategy • 3D & VFX • Website • Social Media •

Hand holding smartphone displaying a digital membership card with cartoon album cover artwork on a light beige background.
Blue keychain with a white and blue stylized face logo design.
Person wearing a white t-shirt and blue jeans standing outdoors, holding a beige tote bag with a black graphic of a face with two vertical lines for eyes and a small circle for a nose, against a stone wall background.
Side-by-side social media ads, one for food and one for electronics. The food ad shows fried chicken, pasta, and mustard on branded paper with the text, 'Full flavour doesn't have to be full price,' promoting a discount with a Blue Badges card. The electronics ad features a white Bose headset and speaker with the text, 'Rock your studies with 5% off,' on a yellow background.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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