Gemini wealth group.

What was the challenge?

Gemini Wealth Group, a comprehensive service provider offering wealth management, asset management, and legal services, needed a unified brand identity that could maintain consistency across its diverse offerings.

The challenge was to create a cohesive brand system that clearly distinguished each service while aligning them under one group identity. Additionally, the new digital presence had to appeal to a broad range of clients while effectively communicating the expertise and professionalism of the group’s various services.

Sign for Gemini Wealth Group on a building with nearby houses, under a clear blue sky.
Person walking with a beige tote bag that has a red and white social media logo printed on it.

What did we do about it?

We developed a unified brand strategy for Gemini Wealth Group that delivered consistency across wealth management, asset management, and legal services. For each, we created distinctive yet aligned sub-brands under the overarching group identity, ensuring visual and strategic cohesion.

We designed a new website to present these services seamlessly, incorporating bespoke illustrations that were used both online and in marketing literature. The illustrations added a personal and approachable touch to the brand while maintaining professionalism, creating a memorable and engaging experience for clients across all touchpoints.

Branding

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Strategy

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Website

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Social Media

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Branding • Strategy • Website • Social Media •

Two vertical promotional banners with red backgrounds for Gemini Wealth Group. The left banner reads 'A Better future starts today. Financial planning for future you.' and features an illustration of a woman standing with a phone, a cat, and a potted plant. The right banner reads 'Make someday today.' and depicts a woman sitting on the floor reading a book beside a shelf with books and plants.
A family greets friends at their front door, with children and adults smiling and waving, as guests arrive.
Laptop displaying a financial management website with the text "Here for your journey to financial freedom" and an illustration of a woman sitting with a stack of books, reading.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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