Good Host Group.

What was the challenge?

Pub chain Good Host Group, who are based nearby (and often see us for a few Friday drinks) have been working alongside us for some time. In 2022, they challenged us with their biggest project yet - refreshing their umbrella brand and creating something that captures the essence of their chain of pubs.

mooch and Good Host Group worked together to capture the quality and coziness that their pubs offered, putting a smile on familiar visitors faces and bringing new cliental in.

Top-down view of two cocktails with ice and garnishes, coasters with the 'Good Host Group' logo and text, and circular decorative mats with business branding.
Logo of Good Host Group with a gold geometric emblem and text on a dark green background.

What did we do about it?

The rebrand was a breath of fresh air, capturing who they are visually and verbally. We utilised quality photography to effectively sell the experience of visiting a Good Host Group pub.

Once the brand was done, it was then carried out into an overriding umbrella site that explained the story of the chain and the elements that make each of them unique.

Their new look and feel perfectly visualises a remote pub chain in the beautiful landscape of Redditch and beyond.

Branding

On & Offline Design

Squarespace Website

Photography

Social Media Campaign

Drone Videography

SEO

Branding • On & Offline Design • Squarespace Website • Photography • Social Media Campaign • Drone Videography • SEO •

A promotional poster for Good Host Group featuring three people clinking glasses of white wine outdoors with a blurred background of trees and sunlight, and the text 'For the Good Times'.
A website design mockup with a background photo of people toasting with wine glasses outdoors, overlaid with text "FOR THE GOOD TIMES," contact information, and website navigation menu.
Three gold logos on a dark green background: one with rays around text 'For the Good Times,' the second with a circular design and 'ESTD 2019,' and the third with a circular border and text 'Good Host Group' and 'ESTD 2019.'
Comparison of two logo designs. The left logo reads 'The TARDBIGGE' with a small illustration of a building with a dome above it. The right logo reads 'The WINGED SPUR' with an illustration of a griffin with wings above the text.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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