ineco.

What was the challenge?

Ineco are at the forefront of clean technology in the commercial sector, offering sustainable energy solutions for businesses to help reduce costs and protect the environment.

With studies showing climate change could be irreversible by 2030, it’s important that large businesses take responsibility for their energy consumption and take the necessary steps to transition to green alternatives.

Unfortunately the energy sector is cluttered and bland, with most companies failing to offer any point of differentiation, much less a presence that might inspire business owners to act. On top of that, there is a balance that must be struck between the idealistic goal of saving the planet and the realistic commercial needs of businesses.

Ineco were competing in the sector with a lacklustre visual identity, lack of a clear messaging strategy and an outdated website.

The logo of ineco on a teal background.
Diagram showing three different circular icons with dashed sections, labeled 'Solar', 'Battery Storage', and 'LED Lighting', indicating different energy sources or components.

What did we do about it?

Starting at the beginning, we crafted a concise brand strategy and messaging guideline including the brand’s purpose, mission, vision and values. Plus, a long form manifesto to act as their guiding principles.

The visual identity was completely refreshed including an updated logo, custom iconography and a modernised typeface and colour palette.

All this was then brought to life on a custom-build website featuring rich interactive elements, “golden-hour” videography and a modern, intuitive interface.

With the source of Ineco’s technology being the sun, it made sense that we utilise light and shadow as part of the brand. Our CGI team created a library of shadow assets, created by shining a virtual sun through the new Ineco icon.

Small details make a difference and our web team went the extra mile to create interactive elements for the site to offer those little points of delight for visitors.

Brand Strategy

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Copywriting

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Visual Identity

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Web Design & Development

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Brand Strategy • Copywriting • Visual Identity • Web Design & Development •

A color palette featuring a variety of shades, including black, dark gray, teal, cyan, light blue, pale blue, pale gray, and bright orange, with hex codes labeled.
A digital circular loading icon with a beach sunset scene visible within the segments, centered on a light background.
Text-based graphic with a turquoise background stating "Clean energy for better business and a better world." Additional text includes "TT HOVES LIGHT," "TT HOVES REGULAR," "RURAL INNOVATION CENTRE STONELEIGH PARK CV8 2LG," and "INECOENERGY.COM."
Infographic showing global solar energy data, including a bar chart of annual solar energy production from 2011 to 2020, a pie chart of renewable energy sources, a map of countries with highest solar energy production, and the total global solar energy capacity of 850.2 GW.
Two teal-colored name badges with lanyards, featuring the names Ray Watts and Dawn Sparks with their titles, attached to silver badge clips.
A construction worker in an orange safety vest and gray shirt holding a tablet, indoors at a construction site.
Three booklets with titles: Solar PV, LED Lighting, and Battery Storage, all featuring the INECO logo.
A teal water bottle with a silver cap and hook, placed on a white surface near a green leafy plant.
Business cards for Ineco on a white, square-patterned surface. One card shows the uppercase 'ineco' logo, the other displays contact information and address.
A spiral-bound notebook with a teal cover featuring a large gear design in different shades of teal.
A turquoise reusable tote bag with the word 'ineco' printed in lowercase letters in dark blue.
A white support vehicle labeled 'Ineco' with black accents, parked on a road with greenery and flowers in the background.
Mobile webpage displaying eco-friendly energy solutions, including images and texts about sustainable energy, real estate, solar parking infrastructure, and company info for Ineo.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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