Pure Beauty.

What was the challenge?

With an existing brand that needed a fresh pair of eyes, Pure Beauty came to mooch wanting an update to their imagery that truly showcased their spirit. mooch worked with Pure Beauty to refresh their brand, creating brand guidelines and a revised e-commerce website that emulated their ethos.

We thought about how the journey of buying cosmetics can be personal, and how a brand can visually cater to everyone.

Text reading 'PURE BEAUTY' on a dark blue background.
A light peach-colored background with centered text that reads: "Salon quality skincare products curated by experts" in elegant, dark-colored font.

What did we do about it?

Using a colour palette inspired by skin tones and a delicate typographic logo system, we compiled a complete brand refresh that was like no other out there.

This was then carried over into a responsive website that hugely relied on the e-commerce function. The user experience was reviewed in-depth to create a seamless customer journey from landing on the website homepage to pushing the all-important “Make Payment” button.

Branding

•

On & Offline Design

•

Photography

•

Social Media Campaign

•

Google Ads

•

SEO

•

Branding • On & Offline Design • Photography • Social Media Campaign • Google Ads • SEO •

A brown cardboard box with black text that reads "PURE BEAUTY" and a white label on the side that reads "from our salon to your door," along with a website URL "purebeauty.co.uk."
Printed logo with a simple heart outline and the text 'The pure promise' encircling it, on a white textured paper surface.
A collection of brand guideline slides for 'Pure Beauty,' including logo, color palette, typography, photography, and branding statements on a dark background.
Three social media post previews on a beige background: the first shows a black-and-white portrait of a woman with the text 'PURE BEAUY'; the second features a portrait of a woman with long dark hair, with circular text 'THE PURE PROMISE'; the third displays a white skincare dropper bottle with the text 'New Products NOW IN'.
Screenshot of a beauty products website featuring women with face masks, promotional banners, and best-selling products.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

Contact