rum & sum.

What was the challenge?

Distinct Distillers, a local distillery, approached us with an intriguing challenge - they wanted to create a rum that would stand out from the crowd in an industry dominated by masculinity. Their vision was to attract gin drinkers worldwide.

Their product was a range of fruity-flavored rums, sporting pastel colours that instantly caught the eye. Our task was to design packaging along with a launch campaign that would rival the biggest rum brands on supermarket shelves. Despite being a relatively new player in the market, they sought recognition and acknowledgment.

The image features the words 'Rum G Süm' with a stylized hand in the letter 'G'. Surrounding the text are a metal jigger in the top left corner, a slice of pineapple in the bottom left corner, and a sprig of fresh mint on the right side.
A bottle of Rum and Sun Pineapple & Coconut flavored spirit, a glass of pineapple cocktail garnished with lime and pineapple slices, halved coconut, and a pineapple half on a sandy surface with shadows

What did we do about it?

The branding and packaging were the focus of this project, but we didn't stop there. To take Distinct Distillers to new heights, we knew a strong digital presence was crucial. So, we also designed and developed an ecommerce website on Squarespace, allowing customers to buy their favorite rums directly online - convenience at their fingertips! 
 
As the launch date of Rum&Sum approached, we planned and executed a dynamic social media launch campaign across a range of channels. Following a successful first few months working on the social media marketing campaign, Distinct Distillers have created an online presence and community. In just the first 3 months of working on the project, we reached over 80,000 people across Facebook & Instagram. For Paid Social Media, our average cost per click is just £0.25! We got people talking about the product, generating buzz and excitement, and turning curious gin drinkers into rum fans.

Branding

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package design

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website

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social media

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3D & VFX

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Photography

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Branding • package design • website • social media • 3D & VFX • Photography •

A red mixed berry cocktail in a glass with ice, garnished with raspberries, blackberries, and a sprig of thyme, with striped straw, on a light surface with bottles labeled RUM & SUM and BRITISH FRAMBOISE in the background, and a white plate with more raspberries to the side.
Two bottles of rum from Rum & Sum, one pineapple & coconut flavor and one raspberry & crushed mint flavor, placed on a pink surface with crushed ice and garnishes, with a bright orange background and green leaves hanging from above.
Three promotional images of Rum & Sum flavored spirits with berries and colorful backgrounds, and a separate image of a raspberry drink with slices of lime and raspberries, accompanied by scattered raspberries in front.
A bottle of raspberry and crushed mint flavored rum with two large stemmed glasses filled with a pink raspberry and mint cocktail garnished with fresh raspberries and mint leaves, on a white marble surface against a pink textured background.
Multiple colorful printed flyers advertising a cocktail recipe called Rum & Sum Pineapple & Pineapple Tonic Twist, featuring a glass of yellow drink garnished with pineapple and mint. The flyers include instructions for preparing the drink, highlighting ingredients like rum, pineapple, tonic water, ice, and mint.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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