The Ambulance Staff Charity.

What was the challenge?

The Ambulance Staff Charity (TASC) is the national UK charity dedicated to supporting the mental, physical and financial wellbeing of the UK’s ambulance community in their time of need.

On Monday 8th April, The Ambulance Staff Charity will host TASC Day across the Ambulance Service to encourage everyone to donate £3.00. It will be a campaign led by TASC working with the Ambulance Trusts.

The aim is to raise awareness of the TASC fundraiser day and generate £9,000 in donations via Just Giving.

This donation will allow the charity to continue providing vital services supporting the Ambulance staff.

Colorful outdoor advertisement banner for Green Monday event on April 8th, 2024, promoting activities such as supporting ambulance staff, donating to a cause, and encouraging people to switch up shoes for support.

What did we do about it?

We began with an in-depth brainstorming session with TASC to understand their needs and aspirations.

The solution was to combine top-notch creativity with engaging design culminating in a selection of digital and offline resources. These resources to be used across the TASC’s network to raise awareness and attract donations.

We ensured the message resonated with the ambulance service staff (incorporating the frontline staff to control/operational room staff) to drive them to want to get involved with TASC on that day.

We also created the digital resources for the Ambulance service hubs/stations to effectively use to promote the day.

Branding

On & Offline Design

3D & VFX

Photography

Branding • On & Offline Design • 3D & VFX • Photography •

A woman wearing a teal bucket hat with a 'Green Monday' logo, smiling and holding the brim of her hat with both hands, against an orange background.
A woman wearing a yellow shirt holding a beige reusable bag with green text that says "Green Monday" and a logo with a heart and medical cross, standing against a purple background.
Illustration of a person playing a trumpet with musical notes and symbols coming out, alongside text that reads 'Raising Funds Raising Spirits' on a purple background.
Three infographic screens promoting Green Monday on April 8th, 2024. The first screen shows the event logo and date with the text 'How to get involved...'. The second lists three ways to participate: 1. Grab your team, 2. Go green, 3. Do something extreme. The third emphasizes making a difference by giving just £3.

like what you see?

We never stop looking for ways to improve and create more disruptive work, because it’s what makes us thrive as a team.

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