What Does a Full-Service Marketing Retainer Include?

Written By Mooch Development

A full-service marketing retainer provides ongoing access to a team of specialists who support all aspects of a company’s marketing. It ensures consistency, strategic alignment and predictable resources without the cost of hiring a full in-house team.


Core Components of a Full-Service Retainer

1. Strategy and Planning 

  • Quarterly or monthly planning 

  • Objectives and KPIs 

  • Audience insights 

  • Campaign roadmaps 

2. Creative and Design 

  • Branding and identity 

  • Campaign creative 

  • Social content 

  • Print and digital assets 

3. Digital Marketing 

  • SEO 

  • Paid search 

  • Paid social 

  • Email and automation 

  • Analytics and optimisation 

4. Website Support 

  • Content updates 

  • UX improvements 

  • Landing page creation 

5. Reporting and Insight 

  • Monthly dashboards 

  • Performance analysis 

  • Recommendations for improvement 


Benefits of a Full-Service Retainer

  • Predictable monthly investment 

  • Consistency across campaigns 

  • Faster turnaround 

  • Access to a broader set of skills 

  • Stronger strategic partnership 


Summary

A full-service marketing retainer provides ongoing support across strategy, creative, digital, content and performance. It helps organisations grow faster while reducing the resource pressure on internal teams. 

Our retainers

Mooch Development
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