Mooch Takes to the Skies
The Mooch team swapped the studio for the skies as we hopped on a plane from Bromsgrove (well… via the airport!) all the way to Edinburgh.
Destination: Smith Anderson HQ.
Mission: Branding brilliance.
Joining the airborne adventure were Mooch’s dynamic duo, Mark Greenway and Daniel Berry, backed up by the dream team: Ryan Hanke (Head of Client & Production Services) and Mark Fletcher (Fletch, our Senior Designer and resident mood-board magician).
Why the trip? We’re kicking off an exciting new branding project for Smith Anderson, one of Europe’s leading paper bag manufacturers. And for a project this special, Zoom calls just won’t cut it. As a full-service creative agency, we wanted to be there face-to-face to soak up their story, see their world and start shaping a brand that reflects who they are and where they’re headed.
This is the start of something brilliant. Because a rebrand isn’t just about a shiny new logo, it’s about unearthing the heart of a business and creating something that makes people feel it. From brand strategy to design to exhibition design, we’re here to bring every part of the story to life.
There’ll be plenty more to share in the weeks ahead as the creative magic unfolds… but for now, we’re buzzing to be in Edinburgh, full of ideas (and maybe a bit too much airport coffee).
Watch this space, the Smith Anderson story is about to get a whole new look.
